Arq. Bras. Cardiol. 2024; 121(12): e20240711
The Use of Twitter (X) by Brazilian Cardiologists: A Call to Action
This Short Editorial is referred by the Research article "Twitter (X) as a Communication and Education Tool for Brazilian Cardiologists: Profile, Influence and Challenges".
The prominently influential media outlet currently known as X (Formerly “Twitter”) was originally conceived as a microblogging platform intended to broadcast short status updates, amenable to immediate delivery to friends and followers. However, it has sparked a revolution in the way information is shared, opinions are expressed, and connections that are made in real-time. With its short-message format, the platform enables instant communication between individuals thousands of miles apart with just a few taps on a smartphone screen.
In the framework of machine-learning driven algorithms, highly emotional texts and images drive engagement, spread rapidly, and amplify visibility for embedded ads or sponsored messages. Profit expectations for the platform’s owners, therefore, rely on the efficiency of these algorithms to generate engagement, regardless of the accuracy and authenticity of the shared information. By 2023, sponsored (and tailored) ads accounted for 74% of the platform’s revenue.
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Keywords: Brazil; Cardiologists; Social Media
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